While social media platforms are continuously evolving, new trends emerge each year to change the way we consume media.

One media format that has been around for a long time but has only recently reached record-breaking download figures is the emergence of podcasts.

Available on a variety of social media platforms like Youtube and Spotify, podcasts are now more popular than ever before.

We delve into the reasons why this rocketing trend has taken off on social media and how you can get on board.

You Can Listen Wherever You Want, Whenever You Want

Nowadays, there is a high demand for people to have access to online content wherever they are, whenever they want. Whether it’s music, news, TV, or social media, people now have instant access to the content they enjoy, no matter where they may be.

Unlike Youtube videos or Television shows, podcast users can listen to podcasts without needing to watch the screen, allowing them to listen on walks or when driving home from work.

They are also generally longer forms of content, which makes them more suitable for long car journeys.

Provides a Community

Whether you’re a mum juggling with the hectic life of motherhood, looking for insight into other mum’s lives, or you’re a bookworm seeking in-depth discussions of different books, there’s a podcast out there for everyone!

Once you find a podcast suited to you, you will instantly be part of a community of like minded people.

The communities are much closer than those you might experience with a film or television show because podcast owners tend to address comments made by their listeners, which makes for a more personal and intimate listening experience.

Podcast Are the Future

Though some might have assumed that podcasts would simply be a fleeting social media trend, statistics suggest that podcasts are here to stay.

The popularity of podcasts is only increasing, and now that streaming giants like Spotify and Youtube have got on board and are offering creators paid subscriptions services, podcasts will only evolve to become even higher quality.

Listening Dog Media Ltd: Podcast Production Agency

Are you looking to make your own podcast? Now is the perfect time to start.

At Listening Dog Media, we strive to help create and assist entertaining and informative podcasts for all to enjoy.

While we know that there is a lot of work involved in creating a podcast, we aim to reduce some of the stress by editing, enhancing and promoting your podcast until it is something you can be proud of.

Just a few of the many services we provide includes podcast branding, audio editing and podcast promotions.

For additional information or to speak to a member of our skilled team, contact us here today.