Every successful podcast has to start from somewhere, and often begins with a simple idea which develops organically. To make a podcast recognisable and distinctive, branding should be cohesive and stand out from the crowd, especially if the genre you’re aiming for is already flooded with competitors. At Listening Dog Media Ltd, we’re fully aware of the trials and tribulations which can occur when overseeing the branding of a podcast by yourself, which is why we have produced this handy guide. With everything from cohesive design, quality of work, and unique selling points all covered, continue reading for podcast launch tips from industry experts.
A mistake many aspiring creators make is trying to appeal to an audience which is too broad or niche, and this can result in your idea either becoming lost within the hordes of similar podcasts, or not gaining many listeners due to the ultra-specific subject matter. Identifying an audience and then appealing to it is as simple as doing your own research and finding out if there is indeed an audience for the subject. If you have managed to identify a topic with potential, ensure you also have a USP (Unique Selling Point) to bring to the table. A USP should set you apart from the crowd if a particular market is noticeably flooded.
Quality of branding is a factor to consider when you have an audience identified and ideas to hand. The likelihood is that a potential listener is unlikely to click on your page if the presentation is sloppy, the logo and banner design are poor quality, or if there are spelling errors and mistakes in the descriptions and episode titles. Your branding is a reflection of your show, so take the time to create a distinctive and impressive logo if you have sufficient knowledge of editing software. Another option would be to outsource your podcast branding to the professionals at Listening Dog Media, ensuring a polished exterior. Look out for some of our previous work on the ‘Our Work’ page.
Another important consideration for your show is how exciting the design is, as well as the descriptive nature of the biography and how much it sells your idea. Of course, your show is likely to be a source of pride, and you’re liable to be bursting with ideas, but a professional podcast studio will have the innovative equipment, industry knowhow, and continued understanding of market trends to guide you in the right direction. We know what drives clicks, therefore we can give you a detailed plan for the present and future of your show. Could you be the newest success from Listening Dog Media alongside the mega-popular Hot Mess Mums Club and Seaman Says? We would love to give you a hand.
At Listening Dog Media, we aim for a holistic and detailed approach to podcast assistance, offering a comprehensive service with plenty of flexibility. Branding and marketing your podcast effectively are incredibly important to us, and we will confidently prepare you for a successful podcast launch. Whether prioritising audience growth for an existing podcast, overseeing audio production for a crisp finish, or sourcing the correct equipment, contact us for advice.