I wasn’t going to blog about the new Chris Evans Breakfast show as I feel like it’s an undergraduate passing judgment on Rembrandts work.
In the end though I couldn’t resist so for what it is worth, here is what I thought.
Was it perfect? Well what first show is and I should know as I’ve launched a lot over the years.
What it was though was effortless; it was comfortable with just a hint of unpredictability.
I must confess I’ve always admired Chris Evans as a Broadcaster, I didn’t listen to his Radio 2 show enough as I was always consumed by the shows I was working on at the time so the crew working on this show are unfamiliar to me.
Yet after one show I feel I know them all – such was the simplicity and beauty of the show.
Was it full of groundbreaking content? – No, but I loved the way Chris took the audience on a voyage of discovery about his new home.
He is the master of letting the audiences peep behind the curtain but always in an inclusive way.
I love the way he gives the audience little details about the group he is working for and the view from the studio – but never in a “look at me kind of way” always in that way that says “I’m lucky – share our good fortune”.
The energy was off the scale, the sense of fun made your heart sing, and the lovely touches weaved in about his family life shows how important it is that radio personalities share their life.
I love how he talked about the rivalry in his house between his sons over which TV advert involving them is getting the most views.
He asks his audience to help his son Noah out by watching his video, as he is upset his younger brother’s advert has more views.
Not only is this great self-promotion and helps highlight the actual advertising of his show but also it is deeply personal and relatable touch.
His show is littered with guests who all sound like they are old friends having fun which creates that kind of magic that as a listener you can’t help but want to be part of.
The show sounded like a family and that’s show one – Gary Neville on the phone, Paul Whitehouse in the studio, all of it just made it a great listen.
Chris has a real knack of coming across as down to earth and humble like when he’s asked about his rivalry with Zoe Ball he simply say’s “If you are good at what you do there is room for us all –love you Zoe always”.
And as the week as gone on he has grown in stature, quite often breaking Radio rules over multiple guest and voices and at times I wasn’t sure who was on but that really didn’t matter to me.
With live music throughout the week from Richard Ashcroft, KT Tunstall, Sharleen Spiteri (side note first person I Interviewed for Radio) and the re-imagined Beautiful South it feels like a grown up radio version of TFI.
We need more radio shows like this that break the rules, which are full of surprise warmth and fun – too many radio shows sound the same.
Now it won’t be everybody’s cup of tea and that’s fine, not everyone can like everything – but I loved it and Chris is a genius at what he does.