Podcasts have grown exponentially over the past few years. More podcasts are available every week, more celebrities are discovering how they are different to other forms of media & more brands are investing in podcasts to connect with new and existing customers. But why? In this article we outline 5 reasons for the growth of podcasts.
Podcasts are easily accessible and can be listened to anytime, anywhere. Listeners can download episodes on their phones or other devices and listen to them during their commute, workout, or any other activity.
Podcasts offer a wide range of topics that cater to different interests including news, politics, entertainment, sports, and more. This diversity has made podcasts an attractive choice for listeners who want to learn new things or keep themselves entertained.
Podcasts are known for their engaging storytelling formats that keep listeners hooked. The use of sound effects, music, and expert guest interviews make podcasts more interesting and engaging than other forms of content. Podcasts are mostly listened to alone making them extremely intimate and as such the listener feels much more connected to your story than they would if it was on another medium.
Low Barrier to Entry
Creating a podcast is relatively easy and inexpensive compared to other media productions. Anyone with a microphone and an internet connection can create and distribute their own podcast, making it an accessible platform for new voices and perspectives. We delve into what equipment you need to record a podcast in another article.
Podcasts are not bound by the time limitations of traditional media; they can be as short or as long as the content requires. This flexibility allows podcasters to create authentic conversations that connect with their audiences and keep them engaged.
Listening Dog Media – Podcast Production Agency
These are just some of the reasons for the growth of podcasts, but there are plenty more reasons for you to launch your own podcast. Work with our team of producers who can ensure the quality in your recording, editing & promotion.