Your Experts Are Already Talking. We Turn Those Conversations Into a Month of Content.
Podcast Engine is a done-for-you content system for B2B marketing teams. One recorded conversation becomes a podcast, video, social clips, blog posts and email — every month, without adding to your workload.
Trusted by teams including the NHS, University of Cambridge and Cats Protection.
You have the expertise. You just don't have a system to get it out there.
Your team has genuine knowledge that your audience would find valuable. The problem isn’t the ideas — it’s everything that happens between having them and publishing something worth reading.
Most marketing teams end up in the same place: a content plan that looks great in January, a LinkedIn page that goes quiet by March, and a list of episode ideas that never made it to record.
It’s not a motivation problem. It’s a production problem.
But consistently turning that into:
- Podcasts
- Video content
- Social clips
- Thought leadership
…takes time, planning and production resource most teams don’t have.
So content becomes:
- Inconsistent
- Lower quality than it should be
- Or never happens at all
You show up and talk. We do everything else.
Podcast Engine is built so your team’s involvement stays minimal — a planning call, a recording session, and a quick approval. That’s it.
Your Team (2-3 hours a month)
- Share the subject-matter expertise
- Join a planning call
- Record the conversation
- Review and approve content
We Handle
- Content planning and structure
- Recording workflow
- Audio and video editing
- Short-form clips
- Blog and email content
- Social post copy
- Scheduling and publishing support
- Reporting and recommendations
How Podcast Engine Works
We define your themes, audience, episode structure and content pillars so every recording has a clear purpose.
We manage the recording process remotely or in-studio.
We edit the podcast and video into polished long-form assets.
We turn each recording into multiple pieces of content designed for LinkedIn, YouTube and other key channels.
We support distribution, scheduling and reporting.
One recording. Multiple marketing assets.
Long-form
- Podcast Episodes
- YouTube Videos
- Website Content
Short-form
- LinkedIn Clips
- Instagram/TikTok Reels
- YouTube Shorts
Written
- Blog Content
- Email Newsletters
- Social Posts
Basic podcast production vs Podcast Engine
Basic
Edits your episode |
Delivers files |
You handle distribution |
One-off output |
Reactive |
Podcast Engine
Plans your content system |
Creates usable content |
We support it |
Monthly engine |
Structured |
A junior content hire costs £28,000–£35,000 a year before on-costs — and they can’t do all of this. Podcast Engine starts at £1,750 a month.
Podcast Support
For teams already producing and just need a reliable production partner.-
• Audio and video editing of each episode
-
• Show notes and chapter markers
-
• Distribution to all major platforms
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• Quality checking and delivery within agreed turnaround
-
• Monthly production report
Podcast Engine
For teams who want a full content system built around their expertise.-
• Content planning and episode structure each month
-
• Recording workflow (remote, in our Manchester studio or your office)
-
• 2 long-form podcast and video episodes
-
• 12–16 short-form social clips (LinkedIn, Instagram, YouTube Shorts)
-
• Blog posts and email newsletter content
-
• Social post copy for each piece of content
-
• Full scheduling and distribution support
-
• Monthly reporting and recommendations
Content Engine
For teams who want their entire content presence managed end-to-end.-
Everything in Podcast Engine, plus:
-
• Dedicated content strategist
-
• LinkedIn company page management
-
• YouTube channel management
-
• Email newsletter scheduling and send
-
• SEO optimisation of all written content
-
• Quarterly content review and strategy session
How Xeinadin went from sporadic content to a consistent monthly presence
Xeinadin is one of the UK’s largest professional services groups, with hundreds of advisers whose expertise their audience never heard from.
Their marketing team was stretched and content kept slipping.
We built them a Podcast Engine that now runs every month without them having to manage it:
- 2 long-form podcast and video episodes per month
- 12–16 short-form social clips for LinkedIn and YouTube
- Blog posts and email newsletter content
- Full scheduling and distribution
Who This Works Best For
- B2B companies with internal expertise to share
- Marketing teams with limited time or resource
- Brands looking to build authority through content
This Is Not For
- One-off podcast projects
- DIY content creators
Frequently Asked Questions
Not at all. If you do, then great, but if you are yet to start one don’t worry. Our team of experienced producers will work with you to launch the perfect podcast to power your content engine.
No — we record remotely and the quality is excellent. If you’re based near Manchester and want to use a proper setup, we have a studio in the city centre available to all clients.
Yes, we will ensure you have full audio and video versions of your podcast to maximise the reach of your content across multiple platforms.
Yes we can handle all your publishing, whether that’s just the full episodes, the social clips or your written content too, we’re here to make sure you are publishing fresh content regularly so will help however best we can.
Content compounds. The assets we create keep working long after they’re published — driving reach, building authority and bringing in leads across channels. Most clients see consistent growth in LinkedIn engagement and inbound enquiries within the first three months.
We send a monthly report covering reach, engagement and what we’d recommend adjusting — so you always know what’s working and your leadership team can see the value clearly.
Not much at all. Podcasts and content take a lot of time, often time that is difficult to find in busy teams. Our process is designed to make sure you get quality content produced every month without you having to do the heavy lifting. Once we’re up and running, you or your team will record the content and then simply approve what we create before we publish.
We’ll look at what you’re trying to create, where your team is stretched, and outline what a content engine could look like for you. No pressure — just clarity.
Around 2–3 hours a month. A short planning call, the recording session itself, and a quick review before we publish. We’ve designed the process specifically so busy teams can maintain a high-quality content presence without it becoming another thing on the to-do list.