Starting your own podcast can be daunting. There are a lot of necessary preparations that go into making a podcast; from designing your own personal branding to acquiring the right equipment.
We have compiled some top tips to bear in mind when starting your podcast, so that you can deliver a high quality listening experience to your audience.
It is important to determine why you are making a podcast in the first place and who your intended listeners are.
Podcasts tend to fall into specific categories of people with similar interests, so it is worthwhile discovering which segment of the market you think you would fit into.
One way to do this is by creating listener personas. This is where you sketch out exactly who you’d like to listen to your content, so that when you plan out an episode, you have them in mind. This creates a focus for your podcast and allows you to understand what type of content your audience wants to listen to.
The name of your podcast is an important aspect of your brand. The name should relate to the topics which you will be covering, so that people are able to easily find your podcast when searching for information about your topic.
So, if you have a clever / catchy name for your podcast, make sure to incorporate a description of your content into the title or tagline.
One thing to remember is to avoid using your name in your podcast, unless you’ve already got an audience. People want to know what your podcast entails and your name doesn’t provide any clues as to what your content is about.
An easy option that is guaranteed to get your content out there is by using a descriptive name which states what your content is about. It’s an easy and popular idea, however, it could potentially reduce your podcasts’ memorability.
It’s important to remain authentic and showcase your true personality on your podcast.
Avoid imitating other popular podcast creators or altering your personality to appeal to an audience.
Podcast episodes are generally quite lengthy, so listeners will soon be able to detect any ingenuine behaviour, which could backfire on the success of your podcast.
By being yourself and creating content that you enjoy, you will soon build up a community of like minded people who love listening to you.
If you are looking to start your own podcast, Listening Dog Media is here to help.
Providing a range of high quality services including audio editing, podcast branding and podcast studio hire, we strive to help you to create your dream podcast.
Podcasts are more popular than ever before, so now is the perfect time to start creating.
For additional information on how we can help build your podcast, get in touch with a member of our helpful team here today.